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H&M: A new eco-friendly collection this March 2010

January 18, 2010

H&M recently announced that they will be launching a new eco-friendly collection – from jeans to tops, from dresses to accessories. Here’s the summary of the new collection  from H&M:


Romantic, exotic, glamorous or abstract: this spring’s floral patterns provide an injection of creativity and a love of fashion into your wardrobe. The floral looks are inspired by chlorophyll-green gardens, sundrenched landscapes and even 70s hippie chic flower-power. The romantic garden collection is made using organic and recycled materials. All the garments have been produced using sustainable materials or using recycled PET bottles or textile waste.

This spring’s bright and flowery fashions can update and rejuvenate your wardrobe and offer a modern, sustainable look whatever your personal style. The collection includes a feminine chiffon dress made from recycled polyester with a colourful garden print, a pinafore dress in organic cotton with romantic roses and a smock dress in organic cotton with an ethnic floral pattern. An organic cotton top in a small floral design or a frilly chiffon top made from recycled polyester can be combined with cropped trousers or shorts in organic cotton and/or linen. A beige anorak can be worn over a floral jumpsuit, both of which come in tencel.

Sustainable materials

  • Organic cotton is cotton that has been grown without the use of hazardous chemicals.
  • Organic linen is linen that has been grown without the use of hazardous chemicals.
  • Recycled polyester is polyester made from PET-bottles or textile waste.
  • Tencel is silky, renewable material produced with minimal environmental impact.

 The collection is affordably priced too. Remember, March 2010, this collection will be available for purchase. For now, let’s see the collection.

3 Comments leave one →
  1. January 18, 2010 16:19

    Very fun for warmer weather.

    • January 18, 2010 16:25

      yeah…in March, it will warmer here in Italy. Love the dresses from this collection

  2. February 6, 2010 16:05

    Your blog is so informative … ..I just bookmarked you….keep up the good work!!!!

    Hey, I found your blog in a new directory of blogs. I dont know how your blog came up, must have been a typo, anyway cool blog, I bookmarked you. 🙂

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